Client: Jethro & Jackson

Emerging loungewear brand Jethro & Jackson had a need for a flyer to tell the story of their Winter 11 range. I Blame David created an A5 flyer that folds out to an A3 poster to showcase the garment range and to set the mood for the brand’s first real entry into the Australian retail market outside of Myer.

Client: SunnyLIFE

I Blame David worked continuously with Australian lifestyle brand SunnyLIFE to present the Summer 10/11 season – telling the story of a ‘day of summer’. I Blame David worked with SunnyLIFE to create the range including print and product design, production of the brochure and assorted promotional materials and in the direction of the photo shoot.

Client: Shine Group & Sportsgirl

Under the direction of Shine Group, I Blame David helped create packaging for Sportsgirl Christmas gift range. All designs were created as a collaboration with Ross Sabatini and Annika Fleur.

Client: Somabeing UK

The story of Somabeing brings the discipline of Chakra Reflexology to life, exuding balance, relaxation and healing, to the streets of London. I Blame David created a cohesive set of promotional material for the Somabeing brand, reflecting the mood of the discipline.

Client: Second Step

Past client Second Step returned in search of a logo for a product they were developing for mens’ neck ties. I Blame David created a typemark and symbol that can easily be embossed on any product packaging, as well as applied to any other medium.

Client: Protalk Professional Language Coaching, Australia

The story of Protalk is one of bringing professional language coaching and tutoring to international employees struggling to grasp the intricacies of the English language in a corporate scenario. I Blame David was asked to create a visual identity for the organisation that could be applied to stationery, promotional material and their website.

Client: Cape York Partnerships

I Blame David worked in-house at the Cape York Partnerships headquarters in Cairns, QLD along side a marketing team from KPMG. Our brief was to consolidate their current logo to identify their connection to Cape York Institute, and to extend this primary logo into a full logo set for all of their programs. We felt lucky to be able to help out such an important organisation.

Client: Second Step

The Second Step story revolves around taking product or business ideas from aspiration to an actual offer. Their brand is trustworthy and innovative. The type of their logo suggests this premise of growth and development.

Client: StudioBirrell

The story of StudioBirrell is bespoke architectural concepts, created by hand, using pens, pencils and lots and lots of yellow tracing paper. I Blame David created a logo to echo these hand-drawn techniques, whilst being very descriptive of the studio’s capabilities. The business stationery used the yellow of the yellow trace (on which many of their concepts are presented) and, as the true value of the studio’s business lies in the experience of director Stephen Birrell, we felt it should be the primary focus for the business card.

Client: Eileen McBride, Love Equals Power

Eileen approached I Blame David to help her interest younger people in her philosophies and classes for Love Equals Power. We created a typemark and symbol set for her brand, keeping it bright, young and exciting. I Blame David also directed the design of her website and a typesetting direction for her book, Love Equals Power.